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Value Proposition Design – Workshop Slides

By Gina Rembe | February 4, 2015

Value Proposition Design provides a set of tools and processes to systematically design and test value propositions and produce results. The Value Proposition Canvas is a tool that creates a simple and shared language to discuss value propositions across organisational …

Customer Discovery: How To Interview (Potential) Users

By Gina Rembe | April 14, 2014

Customer & User Discovery is a vital stage of project development.

We know from the fantastic research carried out by Startup Genome that if we skip any of the startup development path stages (below) that our projects or startups are …